As we move forward in our planning for developing a Decaf roast and packaging for single serving cups, we continue to research the issue of being environmentally conscious, which is not only important for us as a family but as a local small business too. Assuming that most of us want to protect our planet and avoid behavior that damages it, the truth is also that life is busy and some of us end up doing things driven more by the need for convenience Here at home we recycle, every week we deal with the three large trash bins, blue, green and gray, and separate things carefully, we also invest in those green biodegradable bags; we are proud of that but we also know that not everybody does it. K-Cups have become a center piece of the conversation on environmental consciousness; with more than 10 billion of non-recyclable cups already produced a lot has been written and recorded about [...]
One of the advantages of having a small business where most of your customers are also your friends and family is that you communicate with them on a regular basis often without using FB, your website or other social media; and that is probably the reason why we haven’t posted here for a while. But the year has started strong, weather has been beautiful here in Seattle and we want to get going with keeping you updated on Zapata Coffee and how we move forward, with lots of exciting news! First of all, thanks to all of you for your continued support, “Maria” and “Zapata Dark” continue to be favorites of local coffee drinkers who have tried them, and “Naughty & Nice” were again a hit during the holidays; you are our force and our inspiration, and my dream to continue my family tradition of love for coffee is made true every time I hand the fruits of my [...]
It is done; in about five weeks our brand new Diedrich IR-2.5 will arrive from the factory; I believe that the roasting quality and the lower emissions of the Diedrich IR roasters will give us the best quality coffee and the best relationship with the environment. I am also grateful to have met our local importers; this month I had the opportunity to visit with them and participate in a cupping session at their headquarters; they do an excellent job in importing high quality coffee beans from around the world and they may one day bring coffee straight from my dad’s and my uncles’ farms; very excited because I will have top quality beans here by the time we get the roaster going in September!.
My head may still be spinning, but my heart is not, it is set and set in the direction it may have been for years, I want to work in coffee, I want to roast coffee; three days in Idaho told me that; every time I stepped in front of the roaster, every time I pushed a button, every smell, every little slurp is telling me I want to and will roast great coffee. It was incredible, what I enjoyed the most was meeting people with such passion like mine, Bill, Mike, Mark, Francisco, Frank, Jeb… all coming from different areas of the country; they shared their experiences, they taught me a lot. There are beautiful people in this business…that’s good! Diedrich is a solid business with a reputation they have earned through hard work; we still need to go through a formal assessment but I connect with these roasters; I now know them well and we roasted several [...]
Today is Malu’s 11th birthday, 11 years since I got sick one month before my scheduled due date; the news of my husband, my dad and my brother being attacked at the farm made me sick to the point my blood pressure went up and my little one had to come out early… Today she is a happy child, a kid who grows safe in this wonderful community of the Pacific Northwest, we live in Bothell, she plays piano, plays softball, and mostly, she plays with Veronica, her little sister. We now have a powerpoint presentation with my actual name, a draft marketing plan to present the idea to our best friends, we want them to be part of this journey; we met them when we were new to the country and our friendship has grown through these ten years; we want to be a small business of friends and family from within our community. I keep reading about [...]
Okay, done! I haven’t work on a business plan before, I did something close like project plans, but life today helps us get knowledge so quick, at least to start getting some knowledge, so I looked up this template for a business plan online, and I shared it with Jorge, “Martincito”, my husband; he is a business guy so he guided me through the first version of a business plan for what I want to make our small batch coffee roasting business. “Nena”, in Spanish means baby girl, and it is the nickname I carry inside my family, since I still don’t have a name for my little business, I thought I would start there. Mission Statement, Keys to Success, Description of Products, etc., etc. This may be a very rough idea and may change completely as I go, but it will be one thing, a small business roasting good coffee for people to enjoy; that is for sure!